Dunk it For Plunket

‘Dunk it for Plunket’ is the fundraising sub-brand for Whānau Āwhina Plunket. Workgroup developed this new brand ID in close collaboration with the Plunket team.

This is a ‘feel-good’ brand, bringing to life Plunket’s wrap-around care. It’s designed to motivate people to come together for a fun event, share a cuppa, dunk some bickies, and raise much-needed funds for Plunket.

The tone of the brand is fun, friendly, inclusive, and engaging. This is underpinned by a strong sense of purpose, helping Plunket to ensure that future generations of tamariki can thrive.